When It Comes To Marketing, You Are Not Your Customer

When It Comes To Marketing, You Are Not Your Customer

While many companies are hyper-focused on mobile marketing channels, they could be inadvertently letting their own biases as early adopters keep them from reaching the approximately 49% of consumers who don't yet own a smartphone. When it comes to …
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Appsnack Adds Mobile Marketing Expert Greg … – Business Wire

Appsnack, the Exponential-owned mobile advertising provider, today announced Greg Messina and Edwin Prasad as its newest senior executives. The newest.
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You are here: Home » News » Location-Based Ads will be Worth €6.5bn in 2017

Real-time location ads will make up 33 per cent of all mobile marketing in 2017 and will be worth a total of €6.5bn (£5.5bn), growing from € 526m (£447m) last year. Ad formats like location-specific SMS, mobile search and coupons will come to represent …
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