Twitter Hashtags Can Drive Mobile Marketing Opportunities !! [Report]

Twitter Hashtags Can Drive Mobile Marketing Opportunities !! [Report]

Did you ever think that hashtags could drive mobile marketing ? According to a new survey by programmatic ad platform RadiumOne, hashtags were used to drive online video views even after the company's ads aired. 70% of consumers who clicked on the …
See all stories on this topic »

Samsung Emerged the Most Popular Brand in Emerging Markets; Beats Nokia …

An online survey conducted recently by Upstream, the mobile marketing firm, revealed that in developing markets such as Saudi Arabia, India, Nigeria and Brazil, 32 percent people would prefer Samsung over Nokia (22 percent), Apple (21 percent) and …
See all stories on this topic »

SMG to Track How Mobile Ads Lead to In-store Visits

Starcom MediaVest Group has partnered with New York City-based startup PlaceIQ to unlock mobile marketing's great mystery: when someone shown a mobile banner ad is enticed to walk into a store. The metric, which PlaceIQ calls Place Visit Rate, uses …
See all stories on this topic »

Both comments and pings are currently closed.

Comments are closed.