Servebase, Movanta merge purchase data into mobile marketing tools

Servebase, Movanta merge purchase data into mobile marketing tools

The line between payments and marketing is getting ever harder to see. U.K.-based payment processor Servebase and mobile marketing company Movanta are offering retailers a branded mobile app that uses payment information to help merchants send …
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Millennial Media Talks Tablets and New Tablet Rich Media Features

This week, leading independent mobile ad network Millennial Media revealed some interesting insights about tablet impressions. In 2011, for example, 15 percent of MM's impressions were from “non-phone connected devices” like tablets and e-readers.
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