“Over the past year, mobile has grown as a preferred medium for advertising”

“Over the past year, mobile has grown as a preferred medium for advertising”

Dippak Khurana, CEO & Co-Founder, Vserv.mobi discusses the trends that will drive the mobile marketing segment, the challenges that will impact the industry, and how Vserv.mobi is looking to serve this market segment. How have you seen things change in …
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Email success reliant on mobile optimization

Just one quarter optimize their emails for mobile and only 6% integrate mobile marketing with their overall email activity, despite 23% stating that over 30% of their emails are now read on a mobile device. According to Linus Gregoiradis, Research …
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